1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
All of the differences in pricing stood out to me. I know that value is complicated, and I was surprised at how much just varies in pricing.
2) Identify at least one part of the reading that was confusing to you.
In the "developing a marketing plan" section, sales forecasting is difficult to me. I am in a management class as well, and this is a big part of it. Sales forecasting is very in depth.
3) If you were able to ask two questions to the author, what would you ask? Why?
a. Mobile marketing, How is the best way to utilize mobile marketing with the changing technology of smart phones?
b. What is the best way to develop good tools for sales forecasting?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I thought this was a great chapter on marketing. I learned a lot on mobile marketing. I know that getting the product out in the minds of customers is very important.
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