Week 7 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

This week’s reading surprise was on the part describing CMO’s, and the mistakes they make. Specifically, how they don’t know, or do not think about which of their company’s strategic decisions are affected by the decisions they make.

2) Identify at least one part of the reading that was confusing to you.

The first part of the reading on segmentation was a little confusing, and I had to read it a couple of times.  When the author wrote about traits dealing with non-demographics, I would have thought that would be a huge consideration in determining strategies.

3) If you were able to ask two questions to the author, what would you ask? Why?

1. How much difference is there in people’s purchasing habits based on demographics, and non-demographics?

2. In the section asking “Will this segmentation make sense to senior management?” Wouldn’t senior management want solid numbers to back up decisions?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I think the article could have been written better, but the concepts are definitely sound and easy to understand.